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PROJECT 06.

Customer Digital Interaction

Uncovering common digital interactions with citizens and building common process, data sets and solutions for Scottish local authorities.

DELIVERABLES

Marketing Strategy *ALPHA*

To support the adoption of Customer Digital Interactions, an early example of a Marketing strategy is shown via a summary infographic.

 

Top 20 Customer Journeys & Generic Components *BETA*

This infographic shows the generic components that are common to online customer interactions.

 

Best Practice Case Studies 

Insight into best practice from councils are their interactions with citizens. #

 

COMING SOON

Coming soon in Release 4 is the Marketing Plan deliverable, looking at best practice for promotion and measurement of channel shift and the Generic Components/Common Processes and how they can be used to efficiently design digital services.